On Sunday, May 21st, 2018, The Chainsmokers paid homage to Avicii, who died on 20th April after committing suicide. The pair that was presenting the award for the top Hot 100 song of 2018 to Luis Fonsi said that Avicii had touched the lives of many people in different ways and brought joys in ways they couldn’t fathom. Halsey, their star feature in “closer “was with them on stage and advised the audience to always look over their relatives and friends that might be battling with mental health. She continued by asking the convention to show love, to support and guide the victims of this illness.
The DJ duo dedicated their award for best artists in the dance/electronic category to Avicii saying they owed him gratitude for their success. Andrew, one of the members of Chainsmokers appreciated the “Don’t Wake me up” hitmaker because he had inspirited them to think they could succeed in the pop music industry. Drew finished by mentioning that he hoped Avicii had found peace.Unlike their DJ counterparts, Alex Pall and Drew Taggart write their own music and are striving to move beyond boundaries set by other DJs.
In January this year, they released “Sick boy” a song that is a great improvement from their previous compositions. The single hit 136 million views on Youtube with positive reactions from their fans. In February the production pair released “You owe me,” a song that reached the top 5 on the Billboard under hot 100 singles chart. In the same month, they gave their fans another favorite, “Closer” featuring Halsey that has attracted several covers.
In March 2018 they won four iHeartRadio awards and released another bang “Everybody hates me” that had 9 million views in less than a month without a video on Youtube. They have done incredibly well for themselves this year and it can be reflected in their fans responses all over social media. The two have managed to maintain their fans excitement through engaging them on platforms like Twitter and Instagram and have become such a force in the EDM industry.
Desiree Perez is a determined business person bearing the street savoir-faire and savvy. She is presently overseeing Jay Z’s organizations: Roc Nation Sports, Roc Nation, and the music streaming service – Tidal. Desiree Perez has been busy keeping the music the services of the music streaming live while assisting Jay Z to come with new strategies for the yearning music streaming service. Samsung, Google & Spotify are altogether been reputed to have been in converses with Tidal & Desiree Perez about controlling of the Tidal organization. Other companies such as Softbank and Sprint wanted to partner with Tidal Company though their plea seemed to have been rejected by Desiree Perez. At the time of launch, Tidal service provider is said to have the value of $250 million. Billboard.com has more of this scoop.
The future of the company lies with Desiree Perez who is considered as the mastermind in addition to rapper Jay Z Carter – lyrics powerhouse and business mogul. Another deal with Spotify could be good step for the Tidal Company as they just want to partner rather than buying it. In that way, the organization would be referred as “Tidal Powered by Spotify” in case a partnership is agreed between the two.
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As a result of her huge experience in dealing with business activities, Desiree Perez is guaranteed of getting the most appropriate deal for the Tidal future prospects. Despite the challenges, Tidal is still a great company with numerous extraordinary releases from different artists. The kind of artists the company works with are of high quality and also loved by their huge fans. Another possibility is that of the Tidal utilizing their exclusive releases as that assists in balancing themselves down the line. And all that lies on Desiree Perez and Jay Z shoulders. To this day, the character and dedication of Desiree Perez has remained in the hearts of many. Check this on complex.com.
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