Starbuck’s has added a new, forward-thinking and healthy snack to their food menu recently. The company has long been known for their prowess as a retail coffee company. There was a hole to be filled when it came to the food portion of their menu, though. The company on CrunchBase has recently focused its efforts on getting food products that fit into the “grab and go” category. These products are very successful in Starbuck’s for a couple of different reasons. The first is that a lot of Starbuck’s customers are very healthy conscious. The second reason is that many people visit the stores either in the drive in or without sitting in the dining area. This is why snacks that are quick and easy to eat are in high demand at the store.
Starbuck’s has helped fill that void in their product line by adding Hippeas to their menu. Hippeas are new low calorie snack that can fit into just about any diet plan. The snack is quick, easy to eat, and healthy. The snacks fit into any diet because of the fact that they are gluten-free, vegan, and also kosher. Add to this the fact that they are low calorie and some great nutritional value and you have a win-win for both Starbuck’s and their customers when it comes to this food item.
How does the snack do all of this? It does it through the power of the chickpea. Chickpeas are an extremely popular food amongst vegan and healthy conscious eaters because of the fact that it fits into a vegan diet and is also very versatile. Chickpeas can be made to emulate just about any food type.
The product is the brainchild of Los Angeles CEO, Livio Bisterzo. Bisterzo is an Italian businessman that studied business in London, England and then made his way to Los Angeles. Livio Bisterzo got his start in marketing.
Livio Bisterzo formed Green Park Holdings in 2015. This is the parent company of the Hippeas brand. He created Hippeas after seeing a void in the marketplace for healthy snack foods that were not cumbersome to eat. This product is already having a lot of success in its short lifespan thanks to being ordered by one of the biggest food retailers in the United States.
Learn more about Livio Bisterzo: http://hippeas.com