Lime Crime 101

Cosmetics are everywhere in todays modern society. The isles of most individuals favorite stores are lined with make-up, foundations, eye shadow, and lipsticks which seem to go on forever. Each year this industry pulls in billions of dollars and as of today, the cosmetic industry is on of the popular fields of work. There are literally hundreds of brands on the market such a Maybelline, Cover Girl, Max Factor, L’Oréal, and Mac. These brands have dominated the scene for many years, but a change has come and it’s in the form of deep pigmented color tones. Lime Crime is the name and self expression is the game. This revolutionary new brand is setting new trends in the make-up industry and has quickly became a fan favorite since it’s inception back in 2008. With such a huge international following, this exclusive brand has become one of the industries best sellers.


Performance and quality is key in all of the products as they are easy to apply, are touch proof, kiss proof, and easy to remove. Unlike other brands who experiment with animal testing, Lime Crime bypasses that step altogether and is vegan free. That way the user receives a safe-to-use product without any of the nasty side effects that comes along with regular cosmetic use. Being forward thinking like this comes from it’s Founder and CEO Doe Deere. The Russian born America bred entrepreneur has brought new life into a rather bland field of work, (in-a-sense). For those seeking attention or wanting to stand out in a crowd, this brand is for you. Doe Deere understands this and uses it to her advantage since the field was void of such wild styled products. After it’s 2008 official launch, the cosmetic industry has experienced a huge sales burst by bringing in many more millions of dollars.


As of today, Lime Crime is the king of the hill with it’s popular liquid mattelipsticks. The brand has grown in all avenues as well by producing some of the best eye shadows, foundations, and nail polishes.

The Revolution of the Evolution of Smooth

You probably came across them in beauty stores such as Ulta – these round lip balm “sticks”. Well, not the old-fashioned stick like ChapStick or Burt’s Bees, but Evolution of Smooth is a lip balm in a round case, resembling a “super-ball” we had as children. They come in a variety of flavors and are full on antioxidant rich Vitamin E, shea butter and jojoba oil.
Evolution of Smooth was introduced to the market in 2009 and in a short time became one of the best-selling lip balms. This brand is also popular among celebrities like Hilary Duff and Miley Cyru, and beauty editors like Cosmopolitan’s Carly Cardellino. According to Racked, Cardellino states that “EOS has managed to resurrect a love for lip balm that we previously saw in the nineties. It’s even spawned a handful of knockoffs.”

We may wonder if it is the new pod-shaped case that makes Evolution of Smooth so popular? Maybe. It would be easier to find in your purse than that old-fashioned stick lip balm that always ended up at the bottom. EOS has many of the same ingredients that other lip balms have, such as the vitamin E and shea butter. Maybe because EOS is used by many celebrities and beauty editors? The public may say if they see celebrities using a product, their loyal fans will follow suit, thus promoting the product. EOS lip balm products are sold online on Racked and local Walmart stores nationwide. For more information visit,