The business world is an extraordinary place, filled with many individuals that work hard to achieve their goals and make them a significant amount of money. Nowadays, there are many women at the helm of many successful businesses. This is a great thing for the business world, as they are being more inclusive and more rewarding. It is proven that women are great leaders and can provide a great atmosphere for their employees. There is one woman that is proven to be one the best business leaders in the business. Her tenacity and strength have made the company she is in charge of, a great success. The woman we are talking about is Lori Senecal. Lori Senegal is the CEO of CP+B. Lori became the Global Chief Executive Officer in 2015. Since Lori Senecal has been at the helm of CP+B, the company has increased revenue by 2.1%. Ad Week claims that her risk-taking has proven successful. Under Lori Senecal, CP+B has secured multiple accounts. These accounts include Kraft Mac and Cheese, Letgo, and NBA 2K.
Lori Senecal has expressed that no two are alike for her. She starts her day with a workout and then she goes into work, where she has meetings with her leadership team. During these meetings, Lori Senegal and her leadership team discuss implementing new ideas, their current clients, ad any other projects they might have in the pipeline.
On her 3% Conference speech, Lori Senecal told her audience that collaboration is an important step in the creative process. She believes that having a series of simple roundtable discussions allows for diverse discussions in the business world. One of her habits that prove to be effective is her ability to focus on execution when it comes to all of her business ideas and projects. This focus is geared towards her own ideas and the discussions between Lori Senecal and her leadership team.