Adam Goldenberg is co-CEO of JustFab, whose name just changed to TechStyle. He had had a whirlwind career, since he started out his Gamers Alliance network in 1997. He sold the company to Intermix Media in 1999. In 2006, he started Intelligent Beauty, a company that sells health and wellness, as well as fashion and beauty products online. The company is based in Manhattan Beach, California. In 2010, he co-founded JustFab.
During 2014 JustFab raised $55 million in funding. They recently purchased ShoeDazzle. JustFab sells products in five countries in addition to the U.S. Adam Goldenberg claims that he maintains a nimble approach to running his businesses which allows him to see things that are changing quickly. He claims that one of the reasons for JustFab’s major success is that the company and its employees are passionate about what they do.
Recently, JustFab Inc, owner of Fabletics, FabKids, JustFab, and Shoe Dazzle, changed its name to TechStyle Fashion Group. Goldenberg, says that in the beginning the name JustFab fit the company’s style of delivering quality fashions at great prices at http://rgtadvisors.com/bio/adam-goldenberg/. Now, however, the company has changed into a powerful brand builder and they feel that the new name more accurately portrays what the company is about now.
The company now is ramping up customer service and is giving people an easy out, to get out of their membership on TechStyle.com. The company is expected to make around $650 million this year. Currently Adam serves as CEO of TechStyle, and handles data, marketing and internal systems.
Adam Goldenberg attributes his success with TechStyle to the fact that the company has stayed true to its vision. Along the way there were temptations to follow other online retailers into various new trends that may or may not have worked. Instead to pivoting and following trends, just sticking to their original path, is what allowed the company to reach such success.
Adam believes that focusing on what you are selling instead of how you sell is a key to success at http://www.entrepreneur.wiki/Adam_Goldenberg. He says that online customers come back over and over again because of the quality and pricing of a product. He claims that the fashion industry is constantly changing, so keeping up with it is another key to success. JustFab continually works at creating is brands online.